The days of newspaper ads being the go-to for attracting new business are far behind us now. 

The most effective way of promoting your business now is online. 

Digital marketing has become a necessity for all businesses which means you need to choose the right marketing strategy to help your pet business grow.

When it comes to digital marketing there are a lot of routes you can take, which can be quite stressful at first when trying to decide where to start.

This is why we’ve collected some important points for you to keep in mind when you’re developing your marketing strategy for your pet business.

Determine What You Want to Accomplish

If you want to create the perfect online marketing strategy then you need to know what you want. You need to know what you want your digital marketing strategy to accomplish.

Do you want to build up the brand image for your veterinary practice? 

Generate more leads to your pet business? 

Increase your yearly revenue?

Whatever it is that you want to accomplish you need to make sure this is clear in your mind before you start your marketing strategy.

You should also figure out what the goals of your business are. What’s your overall plan or objective? Knowing this will help you fit your marketing strategy into your grand plan and mission for your business.

Our number one tip for setting your goals is to make them SMART. 

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-sensitive

Talk To Your Audience

Sometimes one of the most important parts of your marketing strategy can be forgotten in the panic of setting a budget. There isn’t any point in developing a stellar marketing strategy if you forget who you’re directing it at. 

Don’t make the mistake of leaving your audience out of the planning stages of your marketing plan. Instead, put them at the heart of your strategy and ensure that you have their needs and wants catered for. 

The best way you can do this is by developing well-thought-out user personas. 

How To Create User Personas:

User personas are basically profiles for an imagined ‘ideal customer’ you want to attract. 

When writing your user personas you should start with any basic information that you know about them. For example include:

  • Age
  • Gender
  • Location 
  • Occupation

Then you can move on to digging out any of the possible problems your target audience might come across and how you can solve it for them. 

Dig further into their:

  • Goals
  • Desires
  • Aspirations
  • Fears

Knowing all this information about your customers will help you understand what makes them tick and this will help you figure out how to build the perfect marketing strategy. 

Learn From The Past

You shouldn’t dive straight into planning your new marketing strategy without analyzing your past attempts. Knowing what you succeeded at, and what didn’t work so well, in previous years can help you focus your train of thought on developing an amazing marketing strategy for your pet business. 

You can use Google Analytics to help you analyze your previous online year or even just the last quarter. This will give you great insight into how you can improve your marketing strategy and make it better this time around. 

Stick To Your Budget

It’s important that you take your budget into careful consideration so you can see how much you have and where you can best distribute your spending on your advertising. 

Here are a few points to keep in mind when thinking about your ad budget:

  • First, define how much your overall marketing budget is 
  • Look at your previous years, what worked for you before and what didn’t (what channels brought you the most customers)
  • Decide now whether you want to use paid promotion for your company
  • Set aside a specific section of your budget for paid promotion if necessary
  • If these paid promotions weren’t bringing you the results you want then invest the budget elsewhere and into the channel that will bring you the best results. 

Make A Plan You Won’t Stick To

Your plan is never going to be perfect and thinking it will be might only lead to disappointment. Not every decision you make will be the right one and not every assumption you make will be correct. 

A plan is more like a guideline for what you’re going to do. A great digital marketing strategy is fluid and adapts to your results.

You might have taken every careful step in constructing your plan and figured out how to perfect your marketing strategy, but this still won’t protect you from the unpredictable behavior of your audience. You can make detailed assumptions about how they’ll react to your marketing efforts but you won’t truly be able to know what they will and won’t do. 

It’s essential to measure and monitor your digital marketing strategy’s performance so that you can adapt to any unexpected occurrences.

A key element of reacting to results and adjusting your strategy to get the best return on your investment is using a digital marketing calendar. 

How to Create A Digital Marketing Calendar:

Creating a digital marketing calendar will help you to keep on track of what you’re doing throughout the year. You can use marketing calendars to help with the following:

  • Use Google calendar to create a timeline for your project. Using this will allow you to share it with your team and allows you to edit it easily when necessary. You can also set reminders to publish key pieces of content or launch specific ad campaigns. 
  • Be sure to highlight any special events in your marketing campaign. This will help you allocate a timeframe for each promotion throughout the year.
  • Make sure you document all the parts of your digital marketing campaign that was successful so you know what parts of your plan are working for you.

If you’d like to know about how you can create the perfect online marketing strategy for your pet business then get in touch today and let’s get you some serious results! 

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