Owners of pets take their animal parenting very serious these days. Most people consider their pets like family or even children.

When the love for your pet is as strong as family, then, of course, any pet owner is going to want the best pet products they choose to purchase, especially food. So, how does a pet owner know what to choose? They look for buzz words that either consciously or subconsciously spark their interest in what they are searching for.

If you are a pet-related business that is struggling to figure out how to increase traffic and revenue to your company, then continue reading for the top five best buzz words to use for pet product marketing.

1) Grain-Free

This is one of the most important buzz words that customers will be looking for when they buy high-quality pet food.

When a pet food has grains listed within the first five ingredients, it tells the consumer that it is a low-quality food for their pet. Meats and vegetables should always be within the first five ingredients to ensure that the pet parent is feeding their animal the proper nutrients.

It is true that these grain-free pet foods are going to usually mean they are a bit pricier, but when it comes to proper care for our furry family members, quality is always better than quantity.

2) Eco-Friendly

These next three buzz words fall into the same category and reasoning as to why they are important for pet parents these days.

With the world being more conscious of the well-being of our planet, popularity in eco-friendly, organic and biodegradable products are being purchased now more than ever.

3) Biodegradable

Most serious animal parents are going to care just as much about the environment as they do their own pets.

That being said, there are many products out there for pets nowadays that are going to be safe and guilt-free. Whether it is pet toys, clothing, treats, or grooming products, there are many options out there for “green” pet parents.

4) Organic

Many pet owners love to know that their animals are getting all natural ingredients and products that are going to meet the same standards that they are willing to give their own family.

The fewer chemicals and man-made materials used, the better. Using these buzz words for your pet product marketing will ensure a dramatic increase in your business revenue.

5) High Protein

Good protein is essential for any living organism to grow. We consciously make sure we get enough in our own diets and our children’s, and now people are being more aware of their pet’s protein intake.

When pet owners see high-protein on a pet food they are more likely to buy it because they know that it is the core nutrient in keeping their pet healthy. However, in order for this to be truly good protein for the animal, then the meat ingredients need to be listed within the first five on the label.

Stand Out with Your Pet Product Marketing

Pet product marketing can be difficult in such a saturated industry. It is important to stand out to consumers and connect with them.

Using social media is a great way to promote your products and use buzz words to catch attention and bring in more traffic and revenue. Of course, they should only be used if they are relevant to your specific product or offering.

For more ways to help attract customers, our BrandSMASH is the perfect fit.

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